Best Western Hotels & Resorts
BW Premier Collection by Best Western Prestige Oceanfront Resort, Sooke, British Columbia

BW Premier Collection® by Best Western

Best Western's BW Premier Collection by Best Western consists of carefully selected upscale hotels that share our commitment to delivering an exceptional and unique travel experience. BW Premier Collection by Best Western provides independent hoteliers the opportunity to retain their local identity and individuality while harnessing a global powerhouse.

Developer Benefits

As a BW Premier Collection by Best Western hotel, independent hoteliers in primary markets will lock in the advantages of a global hotel chain with 4,200 hotels located in more than 100 countries and territories* around the world.

*Numbers are approximate and may fluctuate.

  • Access to Best Western's $1.8 billion global reservation system
  • Participation in Best Western Rewards®, our award-winning and fast growing loyalty program
  • Powerful mobile, eCommerce and technology resources
  • Pay-for-performance business model
  • Short term contracts
  • Low fee structure that will improve your profitability
  • Reduced reliance on third party distribution channels
  • Optional á la carte services such as design services; access to over 500 endorsed suppliers with special pricing; state-of-the-art revenue management services; industry-leading education programs; customized eCommerce and digital marketing programs, and more


  • Upscale hotel located in a primary or destination market
  • No Property Improvement Plan (PIP) required
  • Minimal branding requirements

Lower Fees. Greater Profits.

With our unique soft brand business model, you only pay for booked reservations that are made through Best Western® Hotels & Resorts channels. BW Premier Collection by Best Western is one of the smartest investments in the hospitality industry today.

BW Premier Collection® by Best Western
Annual Fee Comparison by Brand, Based on Upscale Hotels as a Percent of Total Revenue
Ascend Collection® 9.9%
Autograph Collection® 11.1%
Luxury Collection® 11.1%
Source: HVS 2015/16 United States Hotel Franchise Fee Guide