Best Western Hotels & Resorts
BW Premier Collection by Best Western Prestige Oceanfront Resort, Sooke, British Columbia

BW Premier Collection® by Best Western

Best Western's BW Premier Collection by Best Western consists of carefully selected upscale hotels that share our commitment to delivering an exceptional and unique travel experience. BW Premier Collection by Best Western provides independent hoteliers the opportunity to retain their local identity and individuality while harnessing a global powerhouse.

Developer Benefits

As a BW Premier Collection by Best Western hotel, independent hoteliers in primary markets will lock in the advantages of a global hotel chain with 4,200 hotels located in more than 100 countries and territories* around the world.

*Numbers are approximate and may fluctuate.

  • Access to Best Western's $1.8 billion global reservation system
  • Participation in Best Western Rewards®, our award-winning and fast growing loyalty program
  • Powerful mobile, eCommerce and technology resources
  • Pay-for-performance business model. Low fee structure — simple percent fee of GRR (gross room revenue) that will improve your profitability
  • Short term contracts. Flexible contract terms
  • Reduced reliance on third party distribution channels
  • Optional á la carte services including contact with over 1,000 business travel, group and leisure accounts around the world; state-of-the-art revenue management services; design services; access to over 400 endorsed suppliers with special pricing; customized eCommerce and digital marketing programs; industry-leading education programs, and more


  • Upscale hotel located in a primary or destination market
  • Minimal branding requirements
  • TripAdvisor® Certificate of Excellence
  • AAA 3 diamond or above hotel rating
  • Product quality assessment