Best Western Hotels & Resorts


Aiden is a trendy new collection of upper-midscale and flexible custom-designed boutique hotels with an adventurous personality.

Take advantage of the exponential and sustainable growth in the boutique lifestyle hotel segment with our flexible, turnkey solutions. Whether you have an independent boutique hotel, want to reposition your current property, or transform an unsuspecting location into a unique and memorable hotel offering, Aiden is the perfect choice to reinvigorate your asset.

Why Aiden?

  • Upper-midscale secondary market hotel
  • Cost-effective renovation plans
  • Increase RevPAR/ADR with upper-midscale hotel repositioning
  • No artificial rate ceiling compared to traditional brands
  • Full integration with the Best Western® Hotels & Resorts marketing and operations teams and systems to drive quick hotel success
  • Customize your hotel with authentic local flair
  • Highly cost-effective model
  • Profitable F&B component
  • No two hotels are alike
  • Compelling fee structure
  • Development incentives are available for key markets