Best Western Hotels & Resorts
Out Brand Portfolio

Ten unique hotel brands for every type of developer and market

At Best Western we know that every traveler is different, with varied needs and demands. That's why we offer a well-rounded selection of hotels with different features and amenities - enabling owners and developers to find the right hotel product to fit their market.

Best Western

Best Western®

Our timeless flagship midscale Best Western hotels offer an exceptional value with the comfort of home and the amenities to ensure a restful and productive stay.

  • Breakfast always available to start the day
  • Free high-speed Internet service
  • Business center with copy and fax service
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Best Western Plus

Best Western Plus®

Our upper-midscale Best Western Plus hotels focus on providing guests with that little something extra. Here travelers will enjoy all the features and services of Best Western, along with upgraded amenities, higher-quality furnishings and enhanced style and comfort.

  • Classic or contemporary exterior and welcoming lobby
  • Upgraded interiors and stylish bath amenities
  • Breakfast always available to start the day
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Best Western Premier

Best Western Premier®

Each Best Western Premier offers the guest the chance to experience Best Western in a whole new light. Our upscale hotels offer a truly refined atmosphere and style, with deluxe amenities and features, along with superior comfort and service for a truly memorable stay.

  • High-end guestrooms and suites
  • On-site dining and lounge/bar
  • Modern amenities and features
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Best Western Executive Residency

Executive Residency by Best Western®

Executive Residency is an upper-midscale prototype that offers the perfect combination of hotel and home for an enriching extended stay experience under the iconic Best Western brand name.

  • 84,000 sq. ft. prototype (1.9 acres)
  • 86 extended stay studios and suites and 97 parking stalls
  • Offering moderate food and beverage service
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Vīb

Vīb®

Introducing Vīb, Best Western International's new vibrant and stylish boutique concept - a cost-efficient urban design with hyper-connected public spaces.

  • Designed to meet the needs of today's connected traveler
  • Cost-effective to build and operate
  • Flexible plan for new build or conversion
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GLō

GLō®

Presenting GLō, an innovative new boutique hotel brand for the broad midscale market, offering savvy travelers the best in value, design and comfort.

  • Flexible design for new construction works with a variety of sites
  • Fresh, cost-effective multi-use design of public space
  • Streamlined design maximizes guestroom space
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Sadie

SadieSM

Sadie is an upscale prototype that offers the perfect combination of hotel and home for an enriching extended stay experience under the iconic Best Western brand name.

  • Upscale primary market hotel
  • No artificial rate ceiling compared to traditional brands
  • Profitable F&B component
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Aiden

AidenSM

Aiden is an upper-midscale prototype that offers the perfect combination of hotel and home for an enriching extended stay experience under the iconic Best Western brand name.

  • Upper-midscale secondary market hotel
  • Customize your hotel with authentic local flair
  • Increase RevPAR/ADR with upscale hotel repositioning
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BW Signature Collection

BW Signature Collection® by Best Western

The BW Signature Collection by Best Western is a collection of upper-midscale hotels that share our commitment to delivering an exceptional and unique travel experiences around the world.

  • Pay-for-performance business model
  • Access to Best Western's $1.8 billion global reservation system
  • Participation in Best Western Rewards, with nearly 30 million members
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BW Premier Collection

BW Premier Collection® by Best Western

The BW Premier Collection by Best Western is a global collection of carefully selected upscale and luxury hotels that share Best Western’s rich history of providing guests with unique and local hotel experiences around the world.

  • Pay-for-performance business model
  • Access to Best Western’s $1.8 billion global reservation system
  • Participation in Best Western Rewards, our award-winning loyalty program
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Want to learn more? Contact us today.

Best Western is so much more than a hotel franchise. It's a group of member hotel owners that are committed to providing the best possible hospitality experience to every guest.

If you're interested in building a new hotel or converting an existing one, talk to our hotel development team.

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