Marketing and Partnerships

Best Western's iconic brand ranks at the top of the industry for consumer brand awareness. Innovative, integrated marketing programs maximize revenue and capitalize on opportunities in both the corporate and leisure space. Our award-winning national advertising campaigns increase consumer brand awareness, capture market share and drive revenue to Best Western hotels through both traditional and digital channels.

Award-Winning Marketing and Advertising

Best Western continually receives industry accolades for marketing and advertising excellence. TravelClick named Best Western "E-Marketer of the Year" for three consecutive years (2012-2014). AAA has recognized Best Western as "Partner of the Year" every year since 2008. Best Western Rewards was named as one of the top 3 guest loyalty programs by U.S. News & World Report in 2013, 2014 and 2015. The program was also was named the top loyalty program by Loyalty 360 in 2014 and 2015 for being one of the richest and most engaging rewards programs across all industries. In addition, the Hotel Sales & Marketing Association (HSMAI) recently honored Best Western with 50 Adrian Awards and 16 Travel Weekly Magellan awards.

Strategic Partnerships

High profile partnerships with well-known and respected organizations extend our marketing reach, driving even more business to member-owners. Our partners include AAA/CAA℠, AARP^®, Costco^®, The Disney Channel^®, Google^® and TripAdvisor^®.

Knowledgeable Marketing Team Helps Member-Owners

Best Western's experienced marketing team works closely with member-owners to help them leverage national campaigns and partnerships at the hotel level. A dedicated digital marketing consultant works one-on-one with each hotelier to help them navigate the rapidly evolving digital landscape and develop a robust online presence. In addition, marketing co-ops help drive influential regionally focused marketing initiatives.