Development News

Brand Announcements

BW Premier Collection^® Eclipses 75 Hotels Worldwide
March 6, 2017
Best Western^® Hotels & Resorts - the second-largest hotel brand in Europe and one of the largest worldwide - today announced that its thriving soft brand, BW Premier Collection, has eclipsed 75 properties worldwide.
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BW Targets Quality Growth Across Asia
March 6, 2017
Best Western^® Hotels & Resorts is aiming to increase its Asian inventory by 40% in the coming years, with the addition of multiple high-quality hotels, including many new-builds all across the region.
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BW Touts Substantial International Growth
March 6, 2017
Best Western^® Hotels & Resorts today revealed a development pipeline of close to 500 properties, placing a strong focus on key international markets. The company currently has 239 international locations underway and another 224 in North America - 60% of which are new-builds.
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BW adds Blake Hotel New Orleans to BW Premier Collection
February 21, 2017
Best Western^® Hotels & Resorts announced the addition of the Blake Hotel New Orleans, BW Premier Collection^®. The property - situated on the St. Charles Avenue streetcar line at Lafayette Square.
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Best Western Makes Waves with First Hotel at Inle Lake
February 1, 2017
Best Western^® Hotels & Resorts has arrived in one of Southeast Asia's most alluring and enchanting tourist destinations: Inle Lake, in Myanmar's Shan State.
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Go. Get. Rewarded. With New Perks From Best Western^® Hotels & Resorts' Loyalty Program
January 23, 2017
Best Western^® Hotels & Resorts is now offering more Best Western Rewards^® (BWR^®) benefits than ever before and has introduced a unique new digital membership card, giving guests simplified access to their membership number, point balance, current tier level and exclusive deals and offers.
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BW Announces First Vīb Hotel To Open In Turkey
January 19, 2017
Best Western^® Hotels & Resorts has announced the opening of the world's first Vīb^® hotel in the city of Antalya. Vīb – Best Western's new hip, chic, boutique concept and lifestyle brand – re-imagines the Best Western hotel experience for today's traveler who is seeking innovation, technology integration and style with an authentic, local flavor.
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BW Welcomes Eight New Hotels in Germany
December 7, 2016
Best Western^® Hotels & Resorts is expanding in Germany: In September, three former Balladins hotels in Mannheim, Sindelfingen and Neu-Isenburg have already joined the brand. Five further hotels, which are also managed by the GCH Hotel Group based in Berlin/Germany, will follow until the end of the year and will be integrated into the world's largest group of individual hotels.
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BW Introduces First Executive Residency in Africa
November 28, 2016
Best Western^® Hotels & Resorts adds its first Executive Residency by Best Western in Africa to Kenya's capital city Nairobi, Executive Residency by Best Western Nairobi. Executive Residency by Best Western is an upper-midscale brand with flexible spaces, stylish design, and brand signature elements that come together to create an unforgettable experience.
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Best Western Breaks Ground On Cutting-Edge Hotel in Bangkok
November 24, 2016
Best Western^® Hotels & Resorts has celebrated the start of construction of the first trendy Vīb^® Hotel in Bangkok.
The company held a groundbreaking ceremony for the new property on November 10, 2016, in the up-and-coming area of Sanampao, North Bangkok, close to the BTS Skytrain network
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BW Adds Another Property To Growing BW Premier Collection
October 12, 2016
Best Western^® Hotels & Resorts announced today the addition of the BW Premier Collection Cypress Bend Resort Golf and Conference Center. The property – located on the pristine Toledo Bend Lake in Many, Louisiana – is home to an 18-hole championship golf course, spa and indoor/outdoor heated swimming pool.
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Asia to Light Up With Best Westerns First GLō℠ Hotel
October 6, 2016
Best Western^® Hotels & Resorts has reached a major milestone in its Asian development, with the signing of the region's first ever GLō hotel.
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BWHR Unveils New 'White Label' Franchise
September 26, 2016
Best Western^® Hotels & Resorts today made a bold move, introducing SureStay Hotels - a revolutionary new 'white label' franchise model in the hotel industry. SureStay will operate as a separate subsidiary while plugging hotel owners into the company's infrastructure and distribution channels.
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BW Celebrates Triple GLō Groundbreaking
September 22, 2016
Best Western^® Hotels & Resorts marked the arrival of its new GLō℠ brand today with a historic triple groundbreaking event. The company broke ground on its first three GLō properties during simultaneous festivities in Nashville, TN, Goshen, IN and Sheboygan Falls, WI. Best Western Hotels & Resorts' President and CEO David Kong, Senior Vice President, Brand Management Ron Pohl, Senior Vice President and CMO Dorothy Dowling, Vice President of Owner Relations Michael Morton, and Managing Director Design Amy Hulbert, deployed across the United States to join ownership group representatives and local dignitaries marking the milestone moment.
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BW Announces Premier Property in Antigua & Barbuda
September 8, 2016
Best Western^® Hotels & Resorts continues its momentous growth of the Best Western Premier^® brand with the addition of the Best Western Premier Hotel at St. Mary's Court on the island of Antigua.
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Best Western Vīb Springfield Breaks Ground
September 1, 2016
Best Western^® Hotels & Resorts celebrated its second Vīb^® groundbreaking today in Springfield, Missouri. Ron Pohl, Senior Vice President, Brand Management for Best Western Hotels & Resorts, and Terry Porter, Chairman, Board of Directors, gathered with Springfield Mayor, Robert Stephens and Elliott Lodging's Gordon Elliott for Thursday's ceremony.
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BW Premier Tides Hotel Opens In Orange Beach
August 2016
Best Western^® Hotels & Resorts continues its steadfast growth of the Best Western Premier^® brand with the debut of the Best Western Premier Tides Hotel in Orange Beach, Alabama.
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Best Western in the News

BW Ranked #2 In 2016 Best Hotel Rewards Study
January 16, 2017
WalletHub – the first-ever website to offer daily updated free credit scores and full credit reports – released the findings of its hotel rewards program study earlier this month. Best Western^® Hotels & Resorts earned the number two spot in the 2016 rankings, which looked at the twelve largest hotel chains in the United States.
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Best Western's Ron Pohl Receives Impressive Industry Recognition
September 29, 2016
Best Western^® Hotels & Resorts' Senior Vice President of Brand Management Ron Pohl was awarded the 2016 American Hotel & Lodging Educational Institute's Arthur Landstreet Award on Tuesday at The Lodging Conference in Phoenix, Arizona.
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BW Honored For Industry Leading Digital Platform
April 2016
Best Western Hotels & Resorts announced today it has been named a "Top Performer" in Dynatrace's 2016 Best of the Web Experience report. Best Western was recognized as having the most reliable and responsive web experiences in the hospitality industry.
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Recent Announcements

BW Announces Ron Pohl’s Promotion To SVP And COO
December 28, 2016
Best Western^® Hotels & Resorts' announced today the promotion of Ron Pohl to Senior Vice President and Chief Operations Officer. Pohl's promotion comes at the end of a historic year for the iconic brand, celebrating 70 years of providing quality care for its guests, rolling out a new breakfast program, launching a global responsive site, and achieving record-setting results in RevPAR.
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BW Wins AAA Award for Eighth Time
October 26, 2016
Best Western Hotels & Resorts was named AAA Lodging Partner of the Year for 2016. This is the eighth year Best Western has been awarded this accolade, winning every year the honor has been awarded since 2008. This year Best Western was also named "Best in Marketing," "Best in Member Support" and "Best in Travel Agency Support."
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Best Western’s resurgence continues with impressive results
January 25, 2016
Best Western^® Hotels & Resorts continues to demonstrate a track record of tremendous financial performance.
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