Best Western announces GLō℠, a broad-midscale boutique concept designed for secondary, suburban and highway markets. GLō is a broad-midscale new construction brand that offers a hip, boutique-style experience for savvy travelers who expect the best in value, design and comfort.
Best Western announces Vīb℠, an urban boutique concept focused on style, technology and engagement and BW Premier Collection℠, a soft brand of carefully selected, high-quality hotels in global primary markets.
Best Western introduces advanced cleaning technologies at its North American properties, becoming the first hotel brand to empower housekeeping staff to set a new standard for guest care through the use of UV wands, black lights and clean remote.
Best Western introduces BEST WESTERN PLUS EXECUTIVE RESIDENCY℠, an upper-midscale hotel whose flexible spaces, stylish design, and brand signature elements come together to create an enriching extended stay experience for guests.
Best Western celebrates its 65th birthday introducing BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER® descriptors to the North American market. The World's Biggest Hotel Family® tagline is introduced in the United States and Canada.
