BW Premier Collection Prestige Oceanfront Resort, Sooke, British Columbia
BW Premier Collection®
Best Western's BW Premier Collection consists of carefully selected upscale hotels that share our commitment to delivering an exceptional and unique travel experience. BW Premier Collection provides independent hoteliers the opportunity to retain their local identity and individuality while harnessing a global powerhouse.
As a BW Premier Collection hotel, independent hoteliers in primary markets will lock in the advantages of a global hotel chain with 4,100 hotels located in more than 100 countries and territories* around the world.
*Numbers are approximate and may fluctuate.
Access to Best Western's $1.8 billion global reservation system
Participation in Best Western Rewards®, our award-winning and fast growing loyalty program
Powerful mobile, eCommerce and technology resources
Pay-for-performance business model
Short term contracts
Low fee structure that will improve your profitability
Reduced reliance on third party distribution channels
Optional á la carte services such as design services; access to over 500 endorsed suppliers with special pricing; state-of-the-art revenue management services; industry-leading education programs; customized eCommerce and digital marketing programs, and more
Upscale hotel located in a primary or destination market
No Property Improvement Plan (PIP) required
Minimal branding requirements
Lower Fees. Greater Profits.
With our unique soft brand business model, you only pay for booked reservations that are made through Best Western® Hotels & Resorts channels. BW Premier Collection is one of the smartest investments in the hospitality industry today.
BW Premier Collection® Annual Fee Comparison by Brand, Based on Upscale Hotels as a Percent of Total Revenue†
†Source: HVS 2015/16 United States Hotel Franchise Fee Guide