Dear Hotel Developer,
For the last five years, through the most severe recession in recent history, Best Western has consistently out-performed the industry. And over the last 60 years, developers like you have made Best Western The World’s Biggest Hotel Family®. Why? Because flying the Best Western flag means affiliating with one of the world’s most well-known brands, and perhaps more importantly, being supported by a corporate team whose mission is to drive superior revenue and enhance your asset value. Being a Best Western member also means having a say in the way the company does business. More than 4,000 independently owned and operated hotels make up our global powerhouse. I encourage you to consider joining us.
Today, developers in the United States and Canada have one more important reason to join Best Western. In 2011, we launched product descriptors to the consumer in North America. This exciting marketing strategy, supported by extensive consumer research, is part of our long-term commitment to enhancing our brand image, ensuring brand relevance and driving superior revenue to Best Western hotels. Adding descriptors to our diverse portfolio will also help guests choose the right hotel for the right occasion.
The three descriptors include BEST WESTERN PREMIER®, BEST WESTERN PLUS® and BEST WESTERN®. Regardless of their descriptor, all Best Western hotels must meet the brand’s high standards for quality and the best support services in the industry.
We invite developers to take a look at today’s Best Western. You can count on a superior return on investment and support services ranging from procurement to revenue management. Call us to find out why Best Western has been The World’s Biggest Hotel Family® for over 30 years.
President & CEO, Best Western International, Inc.