Dear Hotel Developer,

More than ever, Best Western’s midscale market segment is the place smart developers want to be. While other brands cut amenities to boost their stock price, Best Western is investing aggressively to promote our hotels. We have always done a strict ROI analysis on brand requirements, asking only that our hoteliers keep pace with what guests expect in their own homes. Instead of mandating publicity-oriented bells and whistles that can be downright silly and wasteful, we encourage members to focus on great service. Add the industry’s most flexible contract terms and reasonable fees, and it's clear that the Best Western flag is truly the best possible conduit to a thriving asset.

As you consider partnering with Best Western, take note that our hoteliers benefit greatly from the strength of the Best Western brand worldwide. Best Western is The World's Largest Hotel Chain® –the power of our global distribution delivers 4,000 independently owned and operated member hotels in 80 countries and territories worldwide, including the Best Western Premier® label in Europe and Asia.

As always, we seek developers who want a say in what’s best for the brand and for their guests. Our member-owners can count on Best Western's volume purchasing power and broad-based operational services and support, at fee levels that remain the most competitive in our industry.

I invite you to take a look at today's Best Western.

Warmest regards,
David Kong
President & CEO, Best Western International, Inc.

* Numbers are approximate and can fluctuate.